Theia

Theia is an ethical marketing agency that helps

individuals and companies with a presence in online world while taking into account their authenticity and ethical principles.

The founder of the agency already had sketches of a logo and visual brand direction which I helped her to refine into a final and coherent form.

Our goal was to create a modern and minimalist visual identity that also expresses the brand's values of sustainability, care and harmony. I combined straight lines and edges with curves and gradients to achieve a modern, yet feminine and accessible visual.